Punctuation like ellipsis and dashes, graphics like arrows, and images that bleed into the next slide can all help lead your audience to that click button. You can use questions and hide the answers, split sentences in half across two slides, incorporate cliff-hangers, or use design features. Keep tempting your audience with what’s on the next slide. Every click contributes to your engagement, so you want your audience to get to the end! Now you have to fight to keep your audience clicking through your carousel. Your hard work doesn’t stop after the first slide. Spark your audience’s attention by asking interesting questions that they simply must find out the answer to, but hold the answer back for a few slides, or drop hints at what information your audience can access if they click through.įor example, “7 Chocolate Cake Ideas That Will Blow Your Mind!” tells me that I can get seven quick pieces of information if I click the arrow just seven times! Whether your LinkedIn carousel is three slides or 100 slides long, your audience can only see the first one…which makes or breaks whether they decide to see the rest! You only have one shot at hooking your audience. Instead stick to short, impactful slides that leave your audience wanting more. When you’ve decided what content you want to show, consider that most people scrolling on their feeds are looking for short bursts of information. You could repurpose your existing content into carousel slides…keep reading for some repurposing ideas! You don’t have to come up with a brand-new idea. So, your content has to appeal to your LinkedIn audience. Think of your carousel like a flip book…your audience will only turn the page if they want to see what’s next.
What story will compel your audience to click through to the end? The most successful carousel content provides value to an audience and makes a connection with them. I’m going to share the five things you need to do to make your LinkedIn carousel irresistible to your audience.
LINKEDIN IMAGE CAROUSEL HOW TO
You need to create a carousel that your audience can’t resist clicking through…because, I don’t know about you, but I wouldn’t stop scrolling my LinkedIn feed to click through a plain old Word document! How to create a compelling LinkedIn carousel More on this later!īut just posting a carousel isn’t enough to maximize your audience engagement. Add hashtags, any appropriate tags, and write a caption so people can find your post and understand why you shared it. Step 5: Then write the text to tell people what your carousel is about. There are only five short steps to adding your carousel to LinkedIn, but surprisingly, it doesn’t involve uploading pictures… If you’ve never posted a LinkedIn carousel before, it’s really easy.
I’ll tell you shortly, but first, it’s important to understand how to post a LinkedIn carousel…and why they’re different from other social media carousel features… How to post a LinkedIn Carousel How can you effectively repurpose your content using LinkedIn carousels? LinkedIn carousels are not only a brilliant way to get your content in front of your audience, but they have amazing potential for repurposing too. That’s a lot of visual real estate on a desktop… but when 57% of LinkedIn users access the site on a mobile device, your carousel could take up their entire smartphone screen! Most people post LinkedIn carousels in square format.
You might be thinking, “what’s so great about that? Everything works on mobile!” But consider this… One of the great things about LinkedIn carousels is that they work great on a mobile or desktop device. The link between LinkedIn carousels, engagement and mobile users
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