We then invited people to put it on their kitchen island, like the name suggests. We mailed out the printed holiday card (and posted a teaser about the card on Instagram) to all current Mint users that included humorous instructions on setting up their paper cutout of Ryan on an Island. Basically, we wanted to turn Christmas, Hanukkah, Kwanzaa, or anything else you want to observe during this time of year into one, big celebration.
This year, we wanted the card to be a bit different and include some sort of ornaMINT that could be showcased no matter which holiday a Mint subscriber celebrated. Subscribers were sharing their cards via social media and commenting on the personal touch that Mint offered with these cards. Last year, we sent a holiday card from Mint owner/subscriber Ryan Reynolds and received a great response. Would it be too bold to say that our strategy was to create a new holiday tradition for everyone to embrace and welcome into their home? We hope so, because we love being bold.
This would not only create further loyalty from our current customers, but also create a massive FOMO vibe for everyone who was not a Mint subscriber, thus making them want to switch and get in on all this fun we’re having. Our main objective of the card was to unleash the huge user generated content potential here. A play on Elf on the Shelf, we sent every Mint subscriber a holiday card featuring a cardboard cutout of Mint owner/subscriber Ryan Reynolds and encouraged everyone to welcome it as a part of their holiday traditions, décor, etc… We wanted to enter the ring with our own contender: Ryan on an Island. Elves, woodland creatures, candles, your child’s 2nd grade coloring project.
#Mint mobile owner free
If you are currently doing your research on Mint Mobile and are considering giving the cellular operator a try, please see below for details on the Mint Mobile free trial.The goal was to send every Mint subscriber an actual holiday card in the mail that would generate engagement, stand out amongst all the holiday messaging people get bombarded with and ultimately drive brand awareness, specifically on social media.ĭuring the holidays, everything is battling for shelf space in your house. On the other hand, Ultra Mobile offers a really cheap way to call abroad for free, and its SIM cards are available in stores like 7-Eleven. Mint tends to be more of an online-based one and, by and large, offers more money to domestic users.
While connected, both Mint Mobile and Ultra Mobile operate as separate companies and serve different markets. To date, Mint Mobile is technically a subsidiary of Ultra Mobile, although we expect it to be just as, if not more, popular these days. Interestingly, Ultra was a relatively new airline founded in 2011 by co-founder David Glickman, who is still a key figure in both companies. Mint Mobile was founded in 2015 as a subsidiary of another prepaid provider – Ultra Mobile. As you can imagine, however, the company didn’t just start with him, and there are a lot more doers and shakers behind the scenes, especially since Mint Mobile’s origins lie in another prepaid provider. that appears every now and then in one of the company’s increasingly elaborate and unconventional advertisements.
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